In 2026, users expect websites to load instantly. A slow website frustrates visitors, increases bounce rates, and reduces sales. Google also factors speed into its ranking algorithm, meaning slow sites lose visibility.
How Speed Affects Users
Every second counts. Studies show that a 1-second delay in page load can reduce conversions by up to 7%. Slow websites signal unprofessionalism and make users leave before they see your content.
Impact on SEO
Search engines prioritise fast-loading sites. Slow sites rank lower, reducing organic traffic and visibility.
Mobile vs. Desktop Speed
With over 60% of users browsing on mobile devices, optimizing mobile speed is essential. Responsive design and compressed images improve performance across devices.
Simple Fixes for Faster Sites
- Compress images and video
- Minimize CSS and JavaScript
- Use reliable hosting
- Enable browser caching
A fast website isn’t optional anymore — it’s critical for retaining customers and outperforming competitors.