Many businesses ask: should I focus on social media or a website? In 2026, both are important, but they serve different purposes.
Ownership vs Platforms
Your website is yours; social media is controlled by third-party platforms. Algorithms can limit your reach.
Algorithm Risks
Social platforms frequently change algorithms, which can reduce visibility. Websites provide stability and full control.
Website as the Hub
Use social media to drive traffic to your website, where visitors can take action—subscribe, buy, or contact you.
Using Both Together
Social media increases visibility and engagement; websites convert and retain customers. The combination maximizes reach and effectiveness.